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GVM Data Serivices: A/B Splits

Once a file goes through the splitting process, better known as “merge/purge” and is considered accurate, the mailer is split according to different offers or other characteristics as specified by you. GVM then encodes the file for tracking purposes. The primary reason to do A/B splits is to enable a marketer to test their files with different offerings to ensure the highest return based on a specific offering.

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